Trade fair category — Children, Education & Toys
2026–2027

What events does the category cover?

The toy fair brings together producers, importers, distributors and stores looking for new products, brands and trade partners. They may include traditional toys, games, puzzles, blocks, creative products, collectibles and educational toys.

Children's and parenting fairs present a wider range of products for children and parents: baby products, room furnishings, products supporting care, development and everyday functioning of the family. Some of such events are of a consumer nature, so the exhibitor should also prepare for direct presentation and sales.

The educational fair includes the offer of schools, universities, training institutions, publishing houses and suppliers of teaching aids. This group also includes events devoted to science, technological education, STEM solutions, educational games and tools supporting the learning process.

A separate segment is the school and kindergarten equipment fair. They are important for manufacturers of furniture, devices, multimedia systems, therapeutic aids, educational materials and e-learning solutions.

What companies are children's and educational fairs for?

The events are intended for toy manufacturers, distributors, importers, children's brands, publishers and suppliers of parenting products.

Companies that create teaching aids, educational applications, e-learning platforms, programming kits, educational robots and STEM solutions for children also participate in them.

Education fairs may be suitable for schools, training establishments, extra-curricular activities and classroom equipment companies. In the case of an offer addressed to an institution, the presence of directors, teachers, pedagogues, governing bodies and people responsible for purchasing is important.

Industry fair or event for parents?

B2B industry fairs are primarily used for talks with distributors, stores, retail chains and branches. The stand should present the collection, terms of cooperation, product availability, ordering possibilities and sales support.

At a consumer event, the audience is children and parents. The ability to test the product, a clear explanation of its use, visible prices and efficient direct sales are more important.

Some fairs are of a mixed nature. Some of the time or space may be dedicated to professionals and some to families. In this case, the stand should separate commercial communication from presentations to end users.

A brand shouldn't automatically choose the event with the most visitors. For a toy manufacturer looking for distributors, a children's trade fair may be more valuable, while a consumer product launch may make better use of an event that allows direct testing.

How to prepare a stand for a toy fair?

The basis is safe exposure. Racks, shelves and displays must be stable, and small components, cables and demonstration devices must be secured. The layout should enable free viewing of products without blocking the main passage.

It is worth dividing toys by age groups, type of activity or product lines. Clear markings make it easier for parents, buyers and distributors to quickly find the right part of the offer.

The most important products, premieres and new products should be displayed separately. Trying to show the entire catalog on one surface makes it difficult to evaluate the collection and dilutes the visibility of products with the greatest potential.

If the toy can be tested, a demonstration station should be prepared and rules of use should be defined. Products requiring instruction should be presented by someone who knows their features and limitations.

Communication to parents should explain the use, age group and method of use. Information for merchants may concern collections, variants, packaging, store displays and terms of cooperation. A separate place for sales talks is needed at a B2B stand.

How to prepare an educational stand?

The educational product should be shown in action. A teaching aid, STEM kit, educational game or robot for learning programming is easier to evaluate with a short demonstration than with a catalog alone.

In the case of applications and e-learning, it is worth preparing test stands with a simple user scenario. The presentation should indicate the age group, the role of the teacher, the scope of the material and the method of implementing the solution in the facility.

Equipment for schools and kindergartens should be presented in the context of real use. A fragment of a room, a model of a workstation or a visualization of the finished space help show the scale and function of the product.

Materials intended for principals and teachers should contain technical, organizational and available information. General slogans about modern education will not replace specific information about how the solution supports conducting classes.

The most common mistakes of exhibitors

The first mistake is infantile communication that does not take into account that purchasing decisions are made by parents, merchants, teachers or representatives of institutions. A stand can be visually appealing, but it should still convey specific business information.

The second problem is the lack of division of products by age, use or recipient. Baby toys, family games, school products and facility solutions should not form one disorganized display.

A common mistake is to prepare a test area without space to safely use the product. You should anticipate the movement of children, the presence of caregivers, the storage of items and regular cleaning of the station.

Education companies often describe a method or technology without showing what the actual work of students and teachers looks like. Another problem is the demonstration's dependence on unstable internet.

At B2B events, it is a mistake to not have a place to talk to distributors and branches, and at consumer fairs - not to prepare a stock of products, prices, payments and sales facilities.