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EXPO-24 · service

Sports event visual branding and sports venue branding

We design, produce and install visual branding for matches, tournaments, galas, races and other sports events. We create player entrance gates, stadium and arena branding, sponsor zones, podiums, advertising boards, banners and venue signage - from design to installation and dismantling.

Technical contractor

Comprehensive visual branding for sports events throughout Poland

We specialise in designing and building sports event scenery and branding sports venues. As a direct technical contractor - not an event organiser - we take full responsibility for the production process. Our service combines graphic design, large-format printing, the construction of durable structures and professional on-site installation and dismantling.

We support competitions, matches, tournaments, galas and races throughout the country. We work with clubs, sports venues, sponsors and marketing agencies, supplying individual elements, such as sponsor backdrops, as well as managing the production of the entire visual branding package for a sports event.

One coordinated team handles logistics and delivery from A to Z.

Disciplines and formats

Branding for different types of sports events

We adapt the scope of the project to the discipline, venue, number of sponsors and nature of the event.

Team matches and tournaments

Player entrance gates, tunnels, advertising boards, stand branding, sponsor zones, media backdrops and award ceremonies.

Running events, triathlons and races

Start and finish gates, route signage, checkpoints, banners, partner zones and podiums.

Sports galas and combat sports

Player entrances, stage and ring branding, conference backdrops, VIP zones and displays for trophies or championship belts.

E-sports tournaments

Stage branding, team zones, sponsor stations, photo point structures, three-dimensional logos and display screens.

City events and fan zones

Signage, zone structures, brand activation points, scenic elements and large-format space branding.

How we work

How sports event branding is delivered

From the brief to dismantling - a transparent on-site production process throughout Poland.

01

Brief and venue analysis

We receive the venue plan, photographs, dimensions, sponsor guidelines and installation schedule.

02

Branding design

We prepare the visual design, element placement and, when required, a visualisation of the structures.

03

Production

We print graphics and prepare structures, three-dimensional elements, signage and installation materials.

04

On-site installation

We carry out the installation at the stadium, arena, fan zone or along the competition route.

05

Dismantling

After the event, we remove the graphics and dismantle the elements according to the organiser's schedule.

B2B cooperation

Technical partner for organisers, clubs and agencies

We work directly with sports event organisers, clubs, federations, venue operators, sponsors and sports marketing agencies.

We can act as the contractor responsible for the entire visual setting or handle a selected stage, such as printing, structures, branding, installation or dismantling.

Portfolio

Projects and example applications

The materials below illustrate possible applications of sports event branding. Visualisations are not presented as completed projects.

Questions

Frequently asked questions

Do you produce individual branding elements?

Yes. We can produce only a player entrance gate, sponsor backdrop, signage or branding for a selected part of the venue.

Can you prepare the graphic design?

Yes. We design the overall visual layout, print-ready graphics and placement of sponsor logos.

What information is required for a quote?

The most important information includes the type of event, location, date, venue plan or photographs, surface dimensions, number of elements and installation deadline.

Do you provide installation at stadiums and arenas?

Yes. The scope can include production, transport, installation and subsequent dismantling of the visual branding.

Can event branding be combined with film production?

Yes. Through EXPOFILMS, we can produce an event report, sponsor film, aftermovie or video showing the construction of the visual setting.

Sports event branding quote

Do you have a sports event that needs visual branding?

Send us your brief, venue plan or dimensions - we will explain what you need and prepare a specific quote.