The Polish trade fair market is becoming more easily accessible to foreign entrepreneurs. The EXPO-24.pl/targi/ portal has been made available in ten language versions, making it easier for companies from different parts of Europe to search for events, analyze available opportunities, and prepare for participation in trade fairs organized in Poland.
The service is currently available in the following languages: Polish, English, German, French, Spanish, Italian, Ukrainian, Czech, Slovak, and Hungarian.
The expansion of the portal is not merely a technical change. Above all, it increases the availability of information about the Polish trade fair market for companies that previously had to independently search the websites of individual organizers, exhibition venues, and events.
One calendar instead of many scattered sources
Information about trade fairs organized in Poland is often scattered across dozens of websites. Individual organizers maintain their own calendars, which are not always easy to find, compare, or browse in a language other than Polish.
EXPO-24.pl/targi/ gathers events from all over Poland in one place. As a result, an exhibitor does not have to separately check the calendars of various organizers or look for events hidden in the complex structures of their websites.
They can start their analysis by industry, date, or location, and then compare events and choose those that best suit their business goals.
This is important both for Polish companies and for foreign enterprises that are just exploring the market and do not yet know its structure, the main organizers, or the exhibition venues.
Accessibility of information supports market development
Today, Poland is among the top 20 largest economies in the world and remains the largest economy in Central Europe. Along with the country's growing economic importance, its attractiveness as a market for sales, investments, and establishing business relations is also increasing.
Trade fairs are one of the places where these processes become visible. They enable foreign manufacturers, distributors, and service providers to have direct contact with Polish recipients, business partners, and representatives of specific industries.
However, a condition for participation is access to clear and structured information. Even a valuable event can be overlooked if a potential exhibitor cannot find it during the initial research stage or cannot read the basic information in an understandable language.
A multilingual calendar shortens this process and reduces one of the main barriers to entry into the Polish market.
Exhibitor support at every stage
The portal is not limited solely to publishing event dates. EXPO-24.pl supports exhibitors throughout the entire process of preparing for participation in trade fairs – from choosing the right event to preparing a ready exhibition stand.
The scope of activities may include, among others:
- • selecting trade fairs tailored to the industry and company goals,
- • planning the method of presence at the event,
- • designing and constructing the exhibition stand,
- • wrapping walls, counters, and stand elements,
- • printing exhibition materials,
- • assistance in arranging the stand,
- • preparing visual communication,
- • assembly and on-site technical support.
However, not every company needs comprehensive implementation. An exhibitor can use only a selected part of the available support – for example, help in choosing an event, just the design, construction, graphic printing, or wrapping a ready-made stand provided by the organizer.
This approach allows adjusting the scope of cooperation to actual needs, budget, and preparation stage. A company can outsource the entire process to a single contractor or supplement only those elements it does not carry out internally.
Benefits going beyond the portal itself
Greater availability of information about events can support the entire trade fair ecosystem. Organizers, exhibition venues, exhibitors, and local service providers related to stand design, printing, transport, technical support, accommodation, and event handling all benefit from it.
A foreign company that decides to participate in a trade fair in Poland usually also needs partners operating locally. Easier access to the event calendar can therefore lead to an increased demand for the services of many Polish enterprises.
Launching ten language versions of EXPO-24.pl/targi/ is another step towards organizing information about the Polish trade fair market and opening it up to a wider audience.
Instead of searching many separate websites, an exhibitor can start preparations in one place, and then decide whether they need full support or only help in a selected area.