During the teams' entrance onto the pitch, every element of the ceremony is meticulously planned. The players, referees, flags, musical setting, partner branding, and the official match ball create one cohesive picture—designed not only for the stadium audience but primarily for viewers in front of their screens.
During the ongoing FIFA World Cup 26, the match ball is presented on a compact, multimedia pedestal. Its walls display product animations and adidas branding. The official tournament ball is the adidas Trionda, designed specifically for the championship hosted in Canada, Mexico, and the United States.
This seemingly small element of the ceremony actually reveals a significant shift in how products are presented at events.
The Screen No Longer Stands Next to the Product
In a classic setup, the product sits on a pedestal, in a display case, or on a table, while the animation and branding are shown on a separate screen. This naturally divides the viewer's attention. The audience looks either at the product or at the advertising message. Compare this with our article on the trade fair counter vs. LED display.
A multimedia pedestal reverses this dynamic.
The product remains in the center, and the image works directly beneath and around it. The animation can highlight its shape, color, movement, or features. Simultaneously, the same surface can display the sponsor's logo, the event name, team identity, or the next stage of the ceremony. The screen ceases to be an accessory placed next to the display. It becomes part of the presentation itself.
Why Does This Format Work at Major Events?
A multimedia pedestal is relatively small, yet it can serve several functions simultaneously:
- presents the physical product,
- broadcasts animated branding,
- creates a focal point for the ceremony,
- provides exposure for partners,
- looks great in broadcasts and photos,
- remains visible to audiences approaching from various directions.
In the case of the World Cup, the product is the match ball. However, the exact same exhibition method can be applied to present a trophy, medal, award, jersey, concept car model, electronics, cosmetics, jewelry, or a new product being launched on the market.
LUMIBOX Expands on This Concept
A similar exhibition format is also available in Poland. LUMIBOX, offered by Expo-24.pl, combines a space for the physical product with four LED screens operating around the entire structure. The device measures 50 × 100 × 50 cm and utilizes four 42.3-inch screens. It is perfect for trade fairs, conferences, galas, product premieres, sports events, and sponsorship activations.
The key difference lies in the design of the device itself. In the pedestal used during the stadium ceremony, the individual screen surfaces are separated by distinct, dark profiles on the corners. This causes the structure to be perceived as several separate screens.
LUMIBOX was designed as a more visually unified form.
The absence of wide, contrasting frames cutting across the corners allows for the illusion of an image wrapping around the product. This is particularly important when an animation transitions seamlessly between the sides of the display. It's not just about the number of screens. What matters most is whether the image, the structure, and the exhibited object form a single, unified entity.
Not Just for Sports Events
The solution showcased at the World Cup can be translated into a much broader range of events.
Galas and Ceremonies
The screens can display nominees' names, category identities, partner logos, and animations leading up to the award's unveiling.
Product Premieres
The product can be placed in the center of the display, with animations gradually revealing its shape, features, or color variants.
Conferences and Congresses
LUMIBOX can act as a sponsor spotlight, a multimedia stage marker, or a display for agendas and organizational announcements.
Sponsorship Zones and Sports Events
The device can showcase a ball, trophy, jersey, helmet, medal, or any other element related to the event. The LED surfaces can simultaneously broadcast partner branding and tournament identity.
Trade Fairs
The display can be integrated into an existing trade fair booth without the need to rebuild the entire booth structure. The product, animation, and brand message are thus centralized in one spot, rather than scattered across multiple independent elements. Visual consistency can also be supported with booth wrapping.
A Format from the Biggest Events, Available in Poland
The World Cup proves that even a well-known object can receive a fresh setting if physical exhibition is combined with properly prepared visual content.
LUMIBOX allows you to utilize this same direction during trade fairs and events organized in Poland. Expo-24.pl offers the device for rent and sale, complete with animation preparation, transport, setup, and on-site assembly.
This is not just another screen placed in a room. It is a stage designed for a single product.
Discover LUMIBOX and explore the possibilities of using a 360° LED display at your next event.